How Can Virtual Reality Help Businesses?

Several tech companies are due to release virtual reality (VR) headsets in 2016. Facebook-owned Oculus, for instance, will launch the Oculus Rift in the first quarter of next year, while HTC and Sony will release The Vive and PlayStation VR, respectively. Microsoft is also set to introduce its HoloLens (which it dubs as an “augmented […]

3 Social Media Marketing Trends in 2016

As a business owner, you probably already know that social media has grown a lot this year and is going to be big in 2016. But what exactly should you expect in the next twelve months? How can you use social media to make your venture even more successful next year?   Well, there are […]

4 Important Things That Happened to Social Media in 2015

Unless you’ve been living under a rock, you probably now that Facebook reached the milestone of having 1 billion users logged into the site in one day in August. This is a huge thing for the social networking giant (founder Mark Zuckerberg even made a special post for it), but take note that it’s not […]

Yokeconnect

Looking for a job or filling a vacancy in the hospitality industry isn’t easy. Applicants usually find it hard to search for employers that offer the position and salary they want; if they’d like to work abroad, searching for the right job overseas becomes ten times harder. Employers, on the other hand, often have difficulty […]

Social Media Tools for Working Smarter, Not Harder

There are a lot of businesses that are struggling with social media. From knowing what to post, to keeping up with their posting, social media can become very time consuming and difficult to manage. There are a variety of tools that we can use to be more effective on social media and knowing which ones […]

Using YouTube for Business

YouTube’s reach has been proven as many artists, celebrities and others are reaching more of their fan base with less effort. Using YouTube for business can have the same effect as it can help new businesses become established and give potential customers the chance to see products being demonstrated or hear from company representatives. There […]

Top 10 Facts About Instagram

Instagram has recently published the results of a study they performed that gives users some interesting statistics about their app. Since Instagram was launched in 2010, they have grown steadily and increased their user base exponentially. Let’s take a look at the Top 10 facts about Instagram that you may or may not know:   […]

India Leads in Purchasing Through Social Media

Recent studies by Pitney Bowes show that Indian online shoppers rank on top when it comes to buying products from social media sites. As many as 27 percent of the people surveyed in India said that they buy products on social media, with Brazil (15 percent) and Russia (14 percent), a close second and third. […]

Common Reasons PPC Campaigns Fail

Besides social media, one of the best ways for online businesses to see more customers on their website is Pay-per-click (PPC). PPC platforms like Google AdWords and Bing Ads enable users to create custom ads that target specific keywords relevant to their target audience. This method of internet marketing is effective if done right. We […]

Creative Ways to Use Instagram for Business

More and more businesses are turning to Instagram to help market their products and, when done properly, it is really paying off. Whether you are new to social media or have been using it effectively for your business, you should take a look at Instagram and see what this platform has to offer.   We […]