Using Facebook for Effective B2B Sales
It doesn’t matter what size business you have, if you sell goods or services to other businesses (B2B), you can be much more effective at it if you are using social media. It has already been proven that Facebook and other social media channels are very effective at increasing a small business’ profit margin and […]
Why Your Business Needs Social Media
In today’s technological internet-driven world, it would seem commonplace for every business who opens its doors to have a website, offer their goods or services online and be a part of at least one social media channel. Many consumers assume that every business is on Facebook or Twitter and are often times shocked when they […]
4 Effective Hacks to Boost Social Media Engagement
Social media engagement is just one important factor of any social media campaign but to many small business owners, it’s the only thing they care about. Effective social media engagement is very important to the long term sustainability of any business and if you do it right, you will see the fruits of your social […]
What If Facebook Was a Country?
Facebook, the world’s largest social media platform has built quite a following since it was first introduced back in 2004 (has it really been that long already?). Many people have stated that the power of Facebook has yet to truly show itself and we think that power lies in its users. Imagine if everyone on […]
Dealing With Upset Clients on Social Media
The saying goes that you can’t please all of the people all of the time and that is especially true for today’s business world. As your business grows, your customer base will also and that means you have to work that much harder to keep everyone satisfied while staying true to your ethic and your […]
Why Growing Your Twitter Followers is So Important
No matter how many Twitter followers you have, more is always better right? But why do we constantly strive for more followers on Twitter and the rest of our social media accounts? Is it because we are told to and, if so, why? Why are we so focused on that magic number whenever we open […]
The Demise of Google+
Could it be that Google is finally declaring defeat? Their much maligned social network has been struggling since the beginning and with the odd assortment of Google requirements tacked on to users’ accounts, they didn’t seem to want that life preserver they were thrown. This past week Google added another nail in the coffin […]
3 Things You Can’t Do On Facebook Anymore
Every now and then, Facebook makes some changes to its usage rules and they don’t always announce these changes in the way that you or I would like. Sure, you could read their blog daily to stay on top of these changes, but I don’t know anyone that has that much time in our busy […]
How to Improve Your Marketing Content for Better SEO
Small business SEO is one of those things that seems a mystery to everyone who doesn’t understand it. Do it wrong, and you could waste many months of valuable time and energy. But do it right, and your business could be the hottest topic on the internet in just a few short weeks. Creating […]
How to Get More Social Media Mentions for Your Company
If your small business isn’t being talked about on social media as much as you would like, maybe it’s your communication that’s holding you back. Many new social media users are still in “personal mode” and what I mean by that is that they don’t know what to post, when to post it or even […]