Small Business Marketing Mistakes to Avoid
Many small businesses fail because they overlook many critical mistakes. Business owners are often talented and very skilled in their fields, but it can be a struggle to gain enough income and attract loyal customers while marketing and growing their brand. It can be sad to see people who are forced to give up their […]
Four Ways to Sell More Through Social Media
In the marketing world, social media has become a potent selling tool. It is a platform that any marketer can take advantage of. It’s easy for potential buyers to make decisions after evaluating products and services shown in social media pages. Businesses that integrate social media in their daily operations will need to perform many […]
Five Ways to Leverage Content in Social Media
It’s not always easy to engage with your audience and many of today’s UK small businesses are struggling with that. Proper use of social media can improve this situation and help them become successful. A good way to do this is by coming up with topics that are thought provoking and interesting. Here are some […]
How to Properly Use Hashtags in Social Media
It’s easy to abuse hashtags in social media and sadly, many UK small business owners think they are being on-trend in doing so. It is important to stop misusing hashtags and, for many users, take a “hashtag crash course” before using another one. For those who don’t know what a hashtag is (yes, there are […]
User Habits And Business Demands Driving Social Media Trends In 2018
In the previous article, we discussed ways that technology is driving change in social media. This one will be about how changes in the way humans interact with this technology is likely to be experienced in 2018. Awareness of the negative effects of social media While the social media world holds a lot of promise […]
Technological Changes Driving Social Media Trends In 2018
2018 is a new year, and with it, will come some new social media trends. Social media’s capabilities are driven mostly by three factors: technology, market demands and users’ habits. In this blog we will discuss the underlying technological changes projected for 2018. Forbes compares technological change to watching your children grow up – you […]
Getting Lost In A Fantasy World With Bella And The Rat King
Bella was expecting a golden microphone from her singing-star Dad for her thirteenth birthday, but instead she gets a present she really doesn’t want. Even worse, her dad is dating a real-life witch who wants revenge on Bella’s family. Bella is transported to a magical realm where she must first defeat a powerful and malevolent […]
Year In Review, 2017 – Top Social Media Trends
Here are some of the ways in which the social media landscape changed in 2017: Spending Forbes estimates that 96 per cent of businesses use social media marketing. According to Impact BND, big brands increased their social media marketing budgets by a full 60 per cent, and video advertising by an even more impressive 130 […]
How to Defuse a Social Media Crisis
Many of us make controversial posts on social media once in a while. Sometimes, we may get away with it, but other times, we may have a real social media crisis on our hands. The post starts to fill up with plenty of negative comments. Deleting it may not be a good idea, because you […]
Year In Review, 2017 – Top Hashtags
For a series of posts on the year 2017 in social media, in this post we will examine some popular hashtag phrases that dominated in 2017. Hash tags are words or phrases, written by users, unpunctuated by spaces, to denote that their media is about a certain topic, category or theme. It is then considered […]