Brand Management – The Importance Of A Memorable Logo
In our internet-driven world of modern day business, visual literacy is more important than many even consciously realise. Most of how we interact with a website is done through icons. ‘X’ means close. Three horizontal lines means a menu. A white ‘f’ inside a blue square will link you to a company’s Facebook page, and […]
Your Online Reputation
Now that we have explored online reviews quite thoroughly, let us learn how we can manage our online reputation. Firstly, a business with very few reviews online is going to be something of an unknown quantity. More risk-avoidant customers may not notice your business if it doesn’t have enough reviews. Small Business Trends reports that […]
How To Judge Online Reviews
In the previous post, we explored ways to find and understand starred reviews. We shall now turn to ways to interpret and judge the merits of these reviews. The Ethics of Reviews A review is only ethical if a person was not paid or compensated to do it by the company that they are reviewing- […]
How To Read Online Reviews
Where can you find good reviews? Where should you find good reviews? This depends on the type of business that you are considering buying from. Small Business Trends reports that the top three review companies for hotels are TripAdvisor, Booking.com, and TripExpert. The top three for restaurants are Yelp, Zomato, and dine.TO. And, the top […]
The Importance Of Reviews For Your Online Business: The Psychology Of Word-Of-Mouth
As the Internet reaches more and more people, the popularity of reviews for businesses continues to rise, and is likely to do so for many years yet. Data show overwhelmingly that good reviews are one of the most important considerations for your business – substantially ahead of marketing or advertising done by you. It has […]
Things That Could Hurt Your Social Media Marketing Campaigns
Research is always the key when starting, marketing or operating your business. By doing research, you can maximise your efforts and become a more effective social media marketer and a more successful business owner. If you are using social media to market your business, there are some things that can hurt your social media marketing […]
3 Ways to Promote Your Business Through Facebook
When you are looking to get the word out about your small to medium or enterprise level UK business, you should see what social media, especially the Facebook platform, can do for you. Facebook enables new businesses to easily promote themselves through their social media platform saving the business owner both time and money. As […]
Using Facebook Live for Your Online Business
If you are running an online business and are not using Facebook Live, you could be missing out on some incredible marketing opportunities. Ever since Facebook’s live video platform was introduced, businesses throughout the UK and around the world have been gaining more traffic to their social media pages, websites and brick and mortar retail […]
Reasons You Should Be Using Instagram
Launched in 2010, Instagram became successful almost immediately with larger social media platforms taking notice. One such platform that took an immediate interest in Instagram was Facebook. Rather than share the social media world with a competitor, Facebook decided to buy Instagram and turn it into one of the world’s largest mobile photo-sharing platforms. With […]
Are Infographics Still Effective?
Here at Social Buzzing, we get asked a lot of questions about social media marketing and how effective it really is. In the hands of the right team social media marketing can help your business grow as you engage your target audience more effectively. Being the #1 digital marketing agency Chester business choose for social […]