How Can You Revamp Your Social Media Strategy in 2016?
“Insanity is doing the same thing over and over while expecting different results.” You’ve probably heard this phrase hundreds of times, but did you know that you can also apply it to your social media strategy? No one’s saying that you’re insane, but you have to admit that the quote does have some logic […]
4 Important Things That Happened to Social Media in 2015
Unless you’ve been living under a rock, you probably now that Facebook reached the milestone of having 1 billion users logged into the site in one day in August. This is a huge thing for the social networking giant (founder Mark Zuckerberg even made a special post for it), but take note that it’s not […]
Social Media Tools for Working Smarter, Not Harder
There are a lot of businesses that are struggling with social media. From knowing what to post, to keeping up with their posting, social media can become very time consuming and difficult to manage. There are a variety of tools that we can use to be more effective on social media and knowing which ones […]
India Leads in Purchasing Through Social Media
Recent studies by Pitney Bowes show that Indian online shoppers rank on top when it comes to buying products from social media sites. As many as 27 percent of the people surveyed in India said that they buy products on social media, with Brazil (15 percent) and Russia (14 percent), a close second and third. […]
Why Your Business Needs Social Media
In today’s technological internet-driven world, it would seem commonplace for every business who opens its doors to have a website, offer their goods or services online and be a part of at least one social media channel. Many consumers assume that every business is on Facebook or Twitter and are often times shocked when they […]
4 Effective Hacks to Boost Social Media Engagement
Social media engagement is just one important factor of any social media campaign but to many small business owners, it’s the only thing they care about. Effective social media engagement is very important to the long term sustainability of any business and if you do it right, you will see the fruits of your social […]
How to Get More Social Media Mentions for Your Company
If your small business isn’t being talked about on social media as much as you would like, maybe it’s your communication that’s holding you back. Many new social media users are still in “personal mode” and what I mean by that is that they don’t know what to post, when to post it or even […]
Important Laws of Social Media Marketing
When you foray into the world of social media for your business, there is a lot to learn. You will make mistakes if you go it alone and sometimes those mistakes could be detrimental to the future success of your business. Using social media effectively is difficult which is why many business owners turn to […]
How to Build an Instagram Following
Instagram is a highly targeted advertising channel that is very effective when combined with other marketing techniques. A recent study also showed that Instagram can give brands over 25% more engagement with users when compared to other channels as well so it is great for building your business. Many people ask how they can increase […]
How To Know if Your Social Media Campaign is Working
In today’s highly technical digital world, a key factor in any marketing strategy is a solid social media campaign. Now, more than ever, as business owners, we need to shift our focus away from television and print advertising and start looking at creating a social media strategy that will help your brand become more popular […]