India Leads in Purchasing Through Social Media
Recent studies by Pitney Bowes show that Indian online shoppers rank on top when it comes to buying products from social media sites. As many as 27 percent of the people surveyed in India said that they buy products on social media, with Brazil (15 percent) and Russia (14 percent), a close second and third. […]
Why Your Business Needs Social Media
In today’s technological internet-driven world, it would seem commonplace for every business who opens its doors to have a website, offer their goods or services online and be a part of at least one social media channel. Many consumers assume that every business is on Facebook or Twitter and are often times shocked when they […]
4 Effective Hacks to Boost Social Media Engagement
Social media engagement is just one important factor of any social media campaign but to many small business owners, it’s the only thing they care about. Effective social media engagement is very important to the long term sustainability of any business and if you do it right, you will see the fruits of your social […]
How to Get More Social Media Mentions for Your Company
If your small business isn’t being talked about on social media as much as you would like, maybe it’s your communication that’s holding you back. Many new social media users are still in “personal mode” and what I mean by that is that they don’t know what to post, when to post it or even […]
Important Laws of Social Media Marketing
When you foray into the world of social media for your business, there is a lot to learn. You will make mistakes if you go it alone and sometimes those mistakes could be detrimental to the future success of your business. Using social media effectively is difficult which is why many business owners turn to […]
How to Build an Instagram Following
Instagram is a highly targeted advertising channel that is very effective when combined with other marketing techniques. A recent study also showed that Instagram can give brands over 25% more engagement with users when compared to other channels as well so it is great for building your business. Many people ask how they can increase […]
How To Know if Your Social Media Campaign is Working
In today’s highly technical digital world, a key factor in any marketing strategy is a solid social media campaign. Now, more than ever, as business owners, we need to shift our focus away from television and print advertising and start looking at creating a social media strategy that will help your brand become more popular […]
Improving Your Social Media Marketing Campaign in 6 Easy Steps
Whether you are just entering the online business world and learning your way, or you are an established business just getting online and struggling to reach your targeted audience, your social media marketing campaign is more important than ever. You may not have the knowledge or the resources of some of the large corporations, but […]
Best Social Media Management Tools You Can Use Now
Social media management applications have the power to help you take your social web presence and activity to a new level; one that will make your business more successful and your life a little easier. Consider these applications tools that offer a variety of features, layouts and user friendly options that streamline the social media […]
Important Social Media Words You Should Know
I am sure by now that you all know what keywords are and have a reasonable grasp on how to use them. But did you know that there are some other words you need to be concerned about? These are words that you will use that can greatly affect the number of people who will […]