Don’t Leave Your Social Media Strategy to the Marketing Department
David Packard, of Hewlett-Packard fame, once said that marketing is too important to be left to the marketing people. For social media, that statement is as true as ever. When customers need assistance, they expect companies to offer it quickly through their social media channels. If your company isn’t equipped to offer this assistance, you […]
10 Facts You Didn’t Know About Facebook Advertising
Facebook ads are one of the most effective online advertising tools because of their wide reach and relatively low cost. This doesn’t mean that they are the easiest tools to understand or even implement. Many small business owners believe that they have Facebook ads figured out, but then their strategies stop working and they don’t […]
25% of Small Businesses Owners Not Using Social Media
Although social media is used by millions of people every minute of every day, there is still a significant number of small businesses that are not using social media for its marketing capabilities. In fact, a recent survey of small business owners shows that 25% of small business owners are not using social media for […]
5 More Social Media Tactics That You Should Be Using
In our previous post, 5 Social Media Tactics That You Should Be Using, we shared some of our favourite social media tactics that we use to create effective social media strategies for our clients. With the success of that post, we decided to share more tactics that can help make your social media campaign more […]
5 Social Media Tactics You Should Be Using
When it comes to social media, many small business owners are unsure of what to do and when to do it. This often leads to frustration and can leave a business owner ready to throw in the towel and give up. Succeeding in social media can be difficult, but it is not impossible. It just […]
Improving Your UK Business Through Social Media
Are you a small business owner in the UK looking for ways to boost sales and grow your customer base? Are you finding it more and more difficult to come up with new marketing ideas and new content for your social media pages? If so, you might need professional help from a marketing agency Chester […]
What Your Customers Want and How Social Media Can Help You Give it to Them
Many UK small business owners think they know what their customers want from them, but do they really? Do small business owners really know what the customers wants or are they just giving them what they think they want? Recent studies have shown that it could be the latter. With such a crowded marketplace out […]
How to Start a Business in 90 Days Using Social Media Part II
In part I of our look at how to start a business in 90 days using social media, we looked at creating a business plan and a financial plan as well as gathering the necessary equipment, products or materials your business needs. Now, we will focus on the next steps which include building your customer […]
How to Start a Business in 90 Days Using Social Media Part I
So you have decided to start your own business. You have an idea, you have the desire and you want to be your own boss. Now what? Aside from having the initial desire to own your own business, there are a lot of things you need to consider. When will you quit your current job? […]
Building a Sustainable Business
For many of today’s small business owners, sustainability isn’t something that talk much about. Many business owners are focused on making a profit now and don’t focus on next year or the next decade for that matter. If you want your business to last, you have to understand sustainability and what it means for your […]