Technological Changes Driving Social Media Trends In 2018
2018 is a new year, and with it, will come some new social media trends. Social media’s capabilities are driven mostly by three factors: technology, market demands and users’ habits. In this blog we will discuss the underlying technological changes projected for 2018. Forbes compares technological change to watching your children grow up – you […]
Getting Lost In A Fantasy World With Bella And The Rat King
Bella was expecting a golden microphone from her singing-star Dad for her thirteenth birthday, but instead she gets a present she really doesn’t want. Even worse, her dad is dating a real-life witch who wants revenge on Bella’s family. Bella is transported to a magical realm where she must first defeat a powerful and malevolent […]
Year In Review, 2017 – Top Social Media Trends
Here are some of the ways in which the social media landscape changed in 2017: Spending Forbes estimates that 96 per cent of businesses use social media marketing. According to Impact BND, big brands increased their social media marketing budgets by a full 60 per cent, and video advertising by an even more impressive 130 […]
How to Defuse a Social Media Crisis
Many of us make controversial posts on social media once in a while. Sometimes, we may get away with it, but other times, we may have a real social media crisis on our hands. The post starts to fill up with plenty of negative comments. Deleting it may not be a good idea, because you […]
Year In Review, 2017 – Top Hashtags
For a series of posts on the year 2017 in social media, in this post we will examine some popular hashtag phrases that dominated in 2017. Hash tags are words or phrases, written by users, unpunctuated by spaces, to denote that their media is about a certain topic, category or theme. It is then considered […]
Brand Management – The Importance Of A Memorable Logo
In our internet-driven world of modern day business, visual literacy is more important than many even consciously realise. Most of how we interact with a website is done through icons. ‘X’ means close. Three horizontal lines means a menu. A white ‘f’ inside a blue square will link you to a company’s Facebook page, and […]
Your Online Reputation
Now that we have explored online reviews quite thoroughly, let us learn how we can manage our online reputation. Firstly, a business with very few reviews online is going to be something of an unknown quantity. More risk-avoidant customers may not notice your business if it doesn’t have enough reviews. Small Business Trends reports that […]
How To Judge Online Reviews
In the previous post, we explored ways to find and understand starred reviews. We shall now turn to ways to interpret and judge the merits of these reviews. The Ethics of Reviews A review is only ethical if a person was not paid or compensated to do it by the company that they are reviewing- […]
How To Read Online Reviews
Where can you find good reviews? Where should you find good reviews? This depends on the type of business that you are considering buying from. Small Business Trends reports that the top three review companies for hotels are TripAdvisor, Booking.com, and TripExpert. The top three for restaurants are Yelp, Zomato, and dine.TO. And, the top […]
The Importance Of Reviews For Your Online Business: The Psychology Of Word-Of-Mouth
As the Internet reaches more and more people, the popularity of reviews for businesses continues to rise, and is likely to do so for many years yet. Data show overwhelmingly that good reviews are one of the most important considerations for your business – substantially ahead of marketing or advertising done by you. It has […]