What Entrepreneurs Have Learned In 2020 And How They Are Using It In 2021
Now that 2020 behind us and we are well into 2021, it’s a good time to look back and reflect on the previous year, see what we learned, and take that knowledge into the new year. Today’s entrepreneurs should focus on the teams, talent, and tools in 2021 and beyond. If you are […]
4 Social Media Marketing Strategies Your Business Should Use In 2021
As we are looking forward to performing better in 2021, it is important to realise that the digital landscape is changing. Social media remains an important platform for people to communicate, but even social media is changing. Common social media strategies will still work in 2021, however, there are some new things to implement, which […]
Is Your Business Ready For COVID-19 Lockdown 2?
Now that much of the country is back in lockdown, small businesses are taking what they learned from the previous lockdown and applying it today to help protect their employees, customers, and their businesses. This includes everything from ensuring protective masks are worn, to increasing your focus on social media marketing. If you are […]
How To Prepare Your Small Business For Winter?
Winter can be a challenging time for any business. Heavy snowstorm could block roads, disrupt normal business operations, and prevent customers from getting to your place. Weather can be especially bad after the New Year’s Day and you need to address this problem. If you are a new business owner and you are struggling […]
B2B Marketing Strategies For Small Businesses
Many small businesses operate entirely B2B, by offering products and services only to other businesses. These small businesses must know how to communicate with other businesses if they are to be successful. Marketing strategies in B2B are quite different because target businesses don’t behave and operate similarly to regular consumers. If you are a […]
4 Marketing Tips For Small Businesses During The Holiday Season
Thanksgiving, Christmas, and New Year’s Day offer huge opportunities for small businesses. People tend to buy and travel more in late November, December, and early January. With competitors bombarding their target audience with advertising during the holiday season, you also need to do the same, but more effectively. If you are a new business […]
Learn All About The Impact of Digital Marketing
“In the 21st century, there will be two types of businesses: those that are on the Internet and those that no longer exist,” Bill Gates. And it is a fact. A study on the subject was published in the academic research journal Sin Frontera. The study found that 80% of companies which are technologically […]
Meme Marketing – The Future of Social Media Marketing?
Memes refer to the world of online jokes, catchy phrases, and relevant content that gets people laughing out loud. The concept of memes gained fame in the mid-90s when people started sharing image-based or video-based jokes to their online friends. There has been no looking back since then, now no one who has a social […]
5 Important Things Every CEO Needs to Understand About SEO
SEO (Search Engine Optimisation), with all its technicalities, may feel like a very intricate and profuse topic for the C-suite. However, if it is oversimplified, it may lead to underwhelming results. That’s why this article aims to correctly highlight and objectively explain 5 of the most important things every CEO needs to understand about SEO. […]
Why Is It Important To Perform An SEO Audit
Performing an SEO audit is a must if you’re a business owner or marketer who’s serious about improving your search engine rankings. Essentially, an SEO audit looks at how well your website has been technically optimised not just for search engines but also from the end-user perspective. Here are some critical reasons why you should […]