Small Business Marketing Mistakes to Avoid
Many small businesses fail because they overlook many critical mistakes. Business owners are often talented and very skilled in their fields, but it can be a struggle to gain enough income and attract loyal customers while marketing and growing their brand. It can be sad to see people who are forced to give up their […]
Four Ways to Sell More Through Social Media
In the marketing world, social media has become a potent selling tool. It is a platform that any marketer can take advantage of. It’s easy for potential buyers to make decisions after evaluating products and services shown in social media pages. Businesses that integrate social media in their daily operations will need to perform many […]
Five Ways to Leverage Content in Social Media
It’s not always easy to engage with your audience and many of today’s UK small businesses are struggling with that. Proper use of social media can improve this situation and help them become successful. A good way to do this is by coming up with topics that are thought provoking and interesting. Here are some […]
Year In Review, 2017 – Top Social Media Trends
Here are some of the ways in which the social media landscape changed in 2017: Spending Forbes estimates that 96 per cent of businesses use social media marketing. According to Impact BND, big brands increased their social media marketing budgets by a full 60 per cent, and video advertising by an even more impressive 130 […]
How to Defuse a Social Media Crisis
Many of us make controversial posts on social media once in a while. Sometimes, we may get away with it, but other times, we may have a real social media crisis on our hands. The post starts to fill up with plenty of negative comments. Deleting it may not be a good idea, because you […]
Year In Review, 2017 – Top Hashtags
For a series of posts on the year 2017 in social media, in this post we will examine some popular hashtag phrases that dominated in 2017. Hash tags are words or phrases, written by users, unpunctuated by spaces, to denote that their media is about a certain topic, category or theme. It is then considered […]
How To Judge Online Reviews
In the previous post, we explored ways to find and understand starred reviews. We shall now turn to ways to interpret and judge the merits of these reviews. The Ethics of Reviews A review is only ethical if a person was not paid or compensated to do it by the company that they are reviewing- […]
How To Read Online Reviews
Where can you find good reviews? Where should you find good reviews? This depends on the type of business that you are considering buying from. Small Business Trends reports that the top three review companies for hotels are TripAdvisor, Booking.com, and TripExpert. The top three for restaurants are Yelp, Zomato, and dine.TO. And, the top […]
Questions that You Need to Answer Before Using Facebook Ads
There is simply no doubt about it, if you are not taking part in a Facebook Ads campaign for your business, you could be losing customers to your competitors. Facebook Ads is an effective and affordable way to get the word out about your business to a large amount of people in very little time. […]
Using Facebook Live for Your Online Business
If you are running an online business and are not using Facebook Live, you could be missing out on some incredible marketing opportunities. Ever since Facebook’s live video platform was introduced, businesses throughout the UK and around the world have been gaining more traffic to their social media pages, websites and brick and mortar retail […]