LinkedIn’s New Brand Awareness And Conversion Campaign Options
It seems that many of the social media leaders are making some big changes to their platforms this year. Even LinkedIn is improving on its venerable platform by updating their Campaign Manager feature. The new and improved Campaign Manager now offers brand awareness and conversion campaign options as well as an optimised “click-pricing” option which […]
Facebook Users Now Able To See Data Used To Target Ads
Facebook recently made a change to their Ad Preferences feature that has users excited and business owners confused. Let’s take a look at the reasoning behind the changes to the “Why I’m seeing this ad” feature. These changes not only let users see the data that was used to target them, but where it came […]
Facebook Removing ‘Company Overview’ And ‘Biography’ Fields From Business Pages
Facebook has been busy making a lot of new changes to the popular social media platform. While some might not be as noticeable as others, certain changes are standing out and they have many business users concerned. From Removing ‘Company Overview’ And ‘Biography’ Fields From Business Pages, to enabling users to see the specific interests […]
How Important Are Customer Reviews For Your Online Marketing Campaign?
More and more consumers are using the internet to find the goods and services they need for their homes and businesses. And when they do, many of them read the customer reviews before making their final purchase. In fact, many brands owe much of their success to online reviews to the extent that they are […]
How And When To Ask Customers For Reviews Online
Online customer reviews can lead to an increase in brand awareness and consumer trust, as well as more sales for your business. Positive customer reviews can help build your company’s reputation and credibility, but they aren’t always easy to get. And with the growing number of consumers who read customer reviews before making a purchase, […]
3 Ways To Get More Positive Customer Reviews For Your Business
When a consumer decides to make a purchase, there are a lot of key factors that come into play. From price and proposed value, to quality and availability. But the one that is most important, especially among today’s online shoppers, is customer reviews. Learning what actual users have to say about a product or service […]
Instagram Cracking Down On Apps Selling Likes and Followers
A growing trend in the social media industry is the importance of influencer marketing. Influencer marketing is becoming a much more prominent part of digital marketing with Instagram being the number one social media platform for influencer marketing money. Now, with that being said, there is another side to influencer marketing that nobody really […]
Snapchat’s New Shopify Ads Integration Makes Small Business Advertising Easier
A recent statement from Facebook relating to Shopify Dynamic Ads has many digital marketing professionals and small business owners throughout the UK excited to give it a try. From Facebook’s statement: “With Facebook’s dynamic ads, merchants can simply set their campaign goals and the right products will be surfaced to the right customers through Facebook’s […]
YouTube’s Adding New Still Image Ads To Users’ Home Feeds
YouTube, the social media leader in online video content will be offering their users something different soon and many industry experts aren’t sure what to make of it. Being well-known for moving image content, YouTube has announced that they will also be offering a new still image option for non-video advertisers. The still image ads […]
Facebook’s New Font Style Options For News Feed Posts
Recently, Facebook announced a change to their News Feed posts which has many users either confused or excited. The change, a new ‘text effects’ option, enables users to apply a range of stylized text types within their Facebook updates. This basically means that you can change the text of your news feed making it as […]