How Important Are Customer Reviews For Your Online Marketing Campaign?
More and more consumers are using the internet to find the goods and services they need for their homes and businesses. And when they do, many of them read the customer reviews before making their final purchase. In fact, many brands owe much of their success to online reviews to the extent that they are […]
How And When To Ask Customers For Reviews Online
Online customer reviews can lead to an increase in brand awareness and consumer trust, as well as more sales for your business. Positive customer reviews can help build your company’s reputation and credibility, but they aren’t always easy to get. And with the growing number of consumers who read customer reviews before making a purchase, […]
3 Ways To Get More Positive Customer Reviews For Your Business
When a consumer decides to make a purchase, there are a lot of key factors that come into play. From price and proposed value, to quality and availability. But the one that is most important, especially among today’s online shoppers, is customer reviews. Learning what actual users have to say about a product or service […]
Instagram Cracking Down On Apps Selling Likes and Followers
A growing trend in the social media industry is the importance of influencer marketing. Influencer marketing is becoming a much more prominent part of digital marketing with Instagram being the number one social media platform for influencer marketing money. Now, with that being said, there is another side to influencer marketing that nobody really […]
3 Reasons Why You Should Not Buy Social Media Followers
One of the best ways to make your social media page more effective at increasing sales and building your business is to get more followers. After all, every follower is a potential customer and could even post positive reviews on your page which others will see and become potential sales. That is, as long as […]
Snapchat’s New Shopify Ads Integration Makes Small Business Advertising Easier
A recent statement from Facebook relating to Shopify Dynamic Ads has many digital marketing professionals and small business owners throughout the UK excited to give it a try. From Facebook’s statement: “With Facebook’s dynamic ads, merchants can simply set their campaign goals and the right products will be surfaced to the right customers through Facebook’s […]
YouTube’s Adding New Still Image Ads To Users’ Home Feeds
YouTube, the social media leader in online video content will be offering their users something different soon and many industry experts aren’t sure what to make of it. Being well-known for moving image content, YouTube has announced that they will also be offering a new still image option for non-video advertisers. The still image ads […]
Facebook’s New Font Style Options For News Feed Posts
Recently, Facebook announced a change to their News Feed posts which has many users either confused or excited. The change, a new ‘text effects’ option, enables users to apply a range of stylized text types within their Facebook updates. This basically means that you can change the text of your news feed making it as […]
Just How Important Is Customer Feedback For Your Small Business?
It can sometimes be difficult to listen to feedback from an unhappy customer, but if it will help us grow our business and improve our service, it is still important. While we would all like to hear nothing but positive feedback from our customers, it is the combination of both that teaches us the most. […]
3 Ways To Determine How Often You Should Post On Social Media
Most small business owners know that by utilising social media, they can reach more potential customers and grow their businesses much more effectively. However, many of those same small business owners don’t really understand social media and how to use it properly. This can become frustrating enough for them to stop using social media altogether […]