Top Tips When Advertising Your Business On Facebook
In a fierce social media advertising landscape, you need a lot more than just good content for your business to stand out on Facebook this year. You are probably wondering: what is the best way to get my content noticed on Facebook? And how do I not only get it noticed, but noticed by my […]
6 Reasons Instagram Will Overtake Facebook
If you asked any industry expert just a few years ago if they thought Instagram would ever be bigger than Facebook, you would probably have been laughed at hysterically or simply ignored. Today, in the wake of Facebook’s privacy issues and the fact that they are losing a large demographic of users, that idea isn’t […]
Facebook’s Privacy Issues
As the biggest and most popular social media platform, Facebook has harvested a massive amount of user data, which can be used for advertising and other purposes. There’s an ongoing controversy regarding the possible illicit use of this user data, especially since Facebook started to monetize user profiles in 2007. Facebook’s privacy issues have been […]
Four Ways to Use Videos More Effectively in Social Media Marketing
Video content can be a highly effective tool in social media marketing. It is more convenient for people to watch a video than to read a text and videos can capture the attention of the audience, while allowing marketers to deliver highly engaging marketing messages in a more active way. So, it comes as to […]
Is Facebook Making It Hard for the Small Business Owner to Advertise?
As a small business owner in the UK, you may have heard that Facebook is making changes in the way they let small businesses advertise on their platform. This is partially true, yet much of the information is inaccurate. Yes, Facebook is changing the way users advertise on their platform, but it doesn’t mean that […]
Facebook Prioritizing Local News
Previously, Facebook stated that we would see less news on our feed and it will prioritise updates from our friends and family. This was good news for casual users, but bad news for small business owners who use Facebook for marketing. But recently, the social media giant told us that it will bring more emphasis […]
Why You Should Never Buy Facebook Fans
The number of fans a business has on social media is often considered an indicator for that business’ reputation. As a result, businesses are looking to get more LinkedIn connections, YouTube subscribers and Facebook fans. Big companies may spend a lot of money to get as many Facebook fans as possible, even if those fans […]
Things That Could Hurt Your Social Media Marketing Campaigns
Research is always the key when starting, marketing or operating your business. By doing research, you can maximise your efforts and become a more effective social media marketer and a more successful business owner. If you are using social media to market your business, there are some things that can hurt your social media marketing […]
Questions that You Need to Answer Before Using Facebook Ads
There is simply no doubt about it, if you are not taking part in a Facebook Ads campaign for your business, you could be losing customers to your competitors. Facebook Ads is an effective and affordable way to get the word out about your business to a large amount of people in very little time. […]
Using Facebook to Grow Your Brand
Growing your brand in a highly saturated market can be difficult and expensive. It takes the right strategy and the right timing which, for many, can be hard to understand and often overwhelming. Many business owners and experienced online marketers turn to social media as a means of growing their brand affordably and effectively. And […]