How To Get Started With Video Marketing
We all know just how effective video marketing can be when starting a new business or expanding an already established one. In fact, companies that use video in their marketing campaigns often see greater results in less time than with any other marketing they have at their disposal. Let’s take a quick look at the […]
Using Omnichannel Marketing For Your Small Business
A popular term that digital marketers like to use is ‘Omnichannel’. In fact, it might be overused by some marketers but, nonetheless, it is still an important element in today’s successful digital marketing campaigns and one that could help you achieve the results you have been looking for. What Is Omnichannel Marketing? When […]
Programmatic Advertising And How It Can Help Grow Your Business
One of the fastest growing digital marketing trends for 2019 is programmatic advertising. What is programmatic advertising and what can it do for your business? We’re going to take a closer look at it and show you why you should add it to your digital marketing campaign today! Managing your marketing campaign, specifically your […]
Digital Marketing Trends For 2019
The rapid advancement of today’s technology has changed the way many small business owners think. Being online is a necessity and marketing your business online is crucial to its success. Now, not only do you have to market your business online, but you have to keep up with the latest digital marketing trends to ensure […]
Pinterest As A Video Marketing Platform?
Pinterest has unveiled new video capabilities for brands using the site to promote their products, gain leads and increase sales. While many business owners don’t often think of Pinterest when it comes to digital marketing, it does have many useful features that smart business owners have been taking advantage of. And with new video capabilities […]
LinkedIn’s New Brand Awareness And Conversion Campaign Options
It seems that many of the social media leaders are making some big changes to their platforms this year. Even LinkedIn is improving on its venerable platform by updating their Campaign Manager feature. The new and improved Campaign Manager now offers brand awareness and conversion campaign options as well as an optimised “click-pricing” option which […]
Facebook Users Now Able To See Data Used To Target Ads
Facebook recently made a change to their Ad Preferences feature that has users excited and business owners confused. Let’s take a look at the reasoning behind the changes to the “Why I’m seeing this ad” feature. These changes not only let users see the data that was used to target them, but where it came […]
Facebook Removing ‘Company Overview’ And ‘Biography’ Fields From Business Pages
Facebook has been busy making a lot of new changes to the popular social media platform. While some might not be as noticeable as others, certain changes are standing out and they have many business users concerned. From Removing ‘Company Overview’ And ‘Biography’ Fields From Business Pages, to enabling users to see the specific interests […]
Top 25 Customer Review Sites For Business Reviews
As business owners, we all know about the positive effect that customer reviews can have on the success of our brands. With the growing popularity of online customer reviews and consumers using these reviews to make their purchasing decisions, a large number of review sites have begun popping up all over the internet. What […]
How Important Are Customer Reviews For Your Online Marketing Campaign?
More and more consumers are using the internet to find the goods and services they need for their homes and businesses. And when they do, many of them read the customer reviews before making their final purchase. In fact, many brands owe much of their success to online reviews to the extent that they are […]