Programmatic Advertising And How It Can Help Grow Your Business
One of the fastest growing digital marketing trends for 2019 is programmatic advertising. What is programmatic advertising and what can it do for your business? We’re going to take a closer look at it and show you why you should add it to your digital marketing campaign today! Managing your marketing campaign, specifically your […]
Digital Marketing Trends For 2019
The rapid advancement of today’s technology has changed the way many small business owners think. Being online is a necessity and marketing your business online is crucial to its success. Now, not only do you have to market your business online, but you have to keep up with the latest digital marketing trends to ensure […]
Facebook Removing ‘Company Overview’ And ‘Biography’ Fields From Business Pages
Facebook has been busy making a lot of new changes to the popular social media platform. While some might not be as noticeable as others, certain changes are standing out and they have many business users concerned. From Removing ‘Company Overview’ And ‘Biography’ Fields From Business Pages, to enabling users to see the specific interests […]
How Important Are Customer Reviews For Your Online Marketing Campaign?
More and more consumers are using the internet to find the goods and services they need for their homes and businesses. And when they do, many of them read the customer reviews before making their final purchase. In fact, many brands owe much of their success to online reviews to the extent that they are […]
3 Ways To Get More Positive Customer Reviews For Your Business
When a consumer decides to make a purchase, there are a lot of key factors that come into play. From price and proposed value, to quality and availability. But the one that is most important, especially among today’s online shoppers, is customer reviews. Learning what actual users have to say about a product or service […]
3 Reasons Why You Should Not Buy Social Media Followers
One of the best ways to make your social media page more effective at increasing sales and building your business is to get more followers. After all, every follower is a potential customer and could even post positive reviews on your page which others will see and become potential sales. That is, as long as […]
2 Ways to Maximise Twitter for Your Small Business
Almost any social media platform can be an effective marketing tool for your small business if used properly. Even then, there are some aspects of the platform that you might not be optimising enough or that you didn’t even know existed. Take Twitter, for example. Small to medium, even enterprise levels businesses all use Twitter […]
Snapchat’s New Shopify Ads Integration Makes Small Business Advertising Easier
A recent statement from Facebook relating to Shopify Dynamic Ads has many digital marketing professionals and small business owners throughout the UK excited to give it a try. From Facebook’s statement: “With Facebook’s dynamic ads, merchants can simply set their campaign goals and the right products will be surfaced to the right customers through Facebook’s […]
Facebook’s New Font Style Options For News Feed Posts
Recently, Facebook announced a change to their News Feed posts which has many users either confused or excited. The change, a new ‘text effects’ option, enables users to apply a range of stylized text types within their Facebook updates. This basically means that you can change the text of your news feed making it as […]
3 Ways To Determine How Often You Should Post On Social Media
Most small business owners know that by utilising social media, they can reach more potential customers and grow their businesses much more effectively. However, many of those same small business owners don’t really understand social media and how to use it properly. This can become frustrating enough for them to stop using social media altogether […]