Social Media Strategy for Short-Term Rental Businesses
Are you struggling to keep up with your social media? We understand. You’ve got Facebook, Twitter, Instagram, and plenty of other platforms that need to be updated on a regular basis: it’s hard enough to manage one account! But with short-term rental businesses taking off in recent years – especially in metropolitan areas – there […]
Fix Your Social Media Strategy by Taking It Back to Basics
A quick Google search returns 140 million results for “social media marketing tips,” but no matter how many headlines promise it, there really is no one-size-fits-all social media strategy. Some articles indicate that stories are an effective marketing and advertising tool while other articles advise using social media networks, such as Pinterest, Instagram and others. […]
Don’t Leave Your Social Media Strategy to the Marketing Department
David Packard, of Hewlett-Packard fame, once said that marketing is too important to be left to the marketing people. For social media, that statement is as true as ever. When customers need assistance, they expect companies to offer it quickly through their social media channels. If your company isn’t equipped to offer this assistance, you […]