Google Ads vs Social Ads. Where Should Your Budget Go?
Deciding where to spend your digital advertising budget can be difficult. Google Ads and social advertising can both put your business in front of potential customers, but they do not work in exactly the same way. The better option depends on your audience, your objectives and where people are in their journey towards becoming a […]
From Followers to Searchers. How Social Media Has Changed
Social media used to be relatively simple. Businesses created a profile, built a following and shared regular updates with the people who chose to follow them. That model has changed. People are increasingly using platforms such as Instagram, TikTok and YouTube to discover businesses, research products, find recommendations and compare their options. Social media is […]
SEO Is Changing. What Does AI Search Mean for Your Business?
Search has changed significantly in a short space of time. People are no longer relying solely on a list of blue links when they want an answer. Google can now provide AI generated responses through AI Overviews and AI Mode, while platforms such as ChatGPT can search the web and provide answers with links to […]
Social Media Is Becoming a Search Engine. Is Your Business Ready?
For years, Google has been the obvious place to search for information, products and businesses. That is changing. People are increasingly using platforms such as Instagram, TikTok and YouTube to find recommendations, reviews, ideas and answers without leaving the app. Social media is no longer just somewhere businesses publish content. It is becoming another discovery […]
10 Marketing Mistakes That Are Costing Small Businesses Customers
Running a small business means wearing many hats, and marketing often ends up at the bottom of the to do list. While that is understandable, a few common mistakes can quietly drive potential customers towards your competitors without you even realising it. The good news is that these issues are usually easy to fix. By […]
The Biggest Social Media Trends UK Businesses Should Watch in 2026
Social media never stands still. What worked a year ago may already feel outdated, and businesses that fail to adapt risk being left behind. Fortunately, staying current does not mean chasing every new feature or viral trend. It is about understanding how people want to engage with brands and creating content that genuinely connects. As […]
Why Businesses Can’t Rely on Social Media Alone Anymore
For many businesses, social media has become the centre of their marketing strategy. It is where they connect with customers, showcase products and build brand awareness. While these platforms remain incredibly valuable, relying on them alone is becoming increasingly risky. Algorithms change, organic reach fluctuates and new features appear almost overnight. A strategy built entirely […]
How Much Should a Small Business Spend on Marketing?
One of the most common questions small business owners ask is, “How much should I actually spend on marketing?” The answer is not the same for every business, but one thing is certain. Marketing should be viewed as an investment, not simply another business expense. Spending too little can make it difficult to generate consistent […]
Local SEO and Social Media, How to Drive More Footfall and Enquiries
Local visibility is not just about being found. It is about being found by the right people at the right moment, when they are already close enough to act. Google says local results are shaped mainly by relevance, distance and prominence, and that complete, accurate business information helps improve your chances of showing up in […]
Why Every Business Still Needs Fresh Website Content
Fresh website content is not just a nice extra anymore. It is one of the simplest ways to keep a business visible, useful, and relevant. Social Buzzing’s content creation page makes that point clearly, with services covering blog writing, website copy, social media content, graphics, video, and content planning. The whole message is simple. Good […]