What Should You Do If Your Online Reputation Goes Bad?
Online reputation management might seem like something that only large corporations should be aware of, but this isn’t really the case. If you want your small or medium enterprise to become successful, you need to take some steps to protect its reputation on the web and ensure that existing customers and prospective clients will see […]
How Can You Maximize Social Media This 2016?
With the advent of “Buy” and “Buy Now” buttons on Facebook and Twitter, many business owners are beginning to see social networking sites as online marketplaces. But, if you’re an entrepreneur, you shouldn’t commit the same mistake. Sure, it’s important to take advantage of these new features, but remember that social media is called “social” […]
What You Should Know about the New Twitter Algorithm
If you’re an avid Twitter user, you’ve probably noticed many people getting upset over the news that the microblogging site is implementing a new algorithm. But is this really happening? Will the new algorithm mark the end of Twitter as we know it? What the Noise Is All About As The Globe and Mail […]
3 Tips on Creating a Social Media Calendar
Truth be told, creating a social media calendar can be a bit restrictive given that the online world is always buzzing with content. But having a guide on what posts should go out today and what posts from the past can be shared on a specific day really helps, especially when everything gets busy. […]
A Guide on Getting to Know Your Audience Using Social Media
How can you improve on your social media marketing efforts when you don’t know who your customers are or where they spend their time? If you find yourself struggling with making a connection on your social platforms, here’s a guide on getting to know your audience using social media: Ask “Who is my customer?” […]
4 Benefits of Podcasting SMEs Should Not Ignore
In this digital age, no matter what business structure you have and the industry your business belongs to, online presence plays an important part. With the myriad of tools you can use online such as the social media, blogging and podcasting, reaching your target market on a larger scale is easier. However, some SME […]
Improving Your Online Reputation This 2016: 4 Steps You Can Take
Many entrepreneurs focus on marketing their business yet don’t really take the time to know what their customers think of them. If you own a small or medium-sized venture, don’t make the same mistake. To achieve long-term success, you need to manage your online reputation effectively and be aware of how your target audience sees […]
How Can You Revamp Your Social Media Strategy in 2016?
“Insanity is doing the same thing over and over while expecting different results.” You’ve probably heard this phrase hundreds of times, but did you know that you can also apply it to your social media strategy? No one’s saying that you’re insane, but you have to admit that the quote does have some logic […]
3 Social Media Marketing Trends in 2016
As a business owner, you probably already know that social media has grown a lot this year and is going to be big in 2016. But what exactly should you expect in the next twelve months? How can you use social media to make your venture even more successful next year? Well, there are […]
4 Important Things That Happened to Social Media in 2015
Unless you’ve been living under a rock, you probably now that Facebook reached the milestone of having 1 billion users logged into the site in one day in August. This is a huge thing for the social networking giant (founder Mark Zuckerberg even made a special post for it), but take note that it’s not […]