Five Ways to Leverage Content in Social Media
It’s not always easy to engage with your audience and many of today’s UK small businesses are struggling with that. Proper use of social media can improve this situation and help them become successful. A good way to do this is by coming up with topics that are thought provoking and interesting. Here are some […]
How to Properly Use Hashtags in Social Media
It’s easy to abuse hashtags in social media and sadly, many UK small business owners think they are being on-trend in doing so. It is important to stop misusing hashtags and, for many users, take a “hashtag crash course” before using another one. For those who don’t know what a hashtag is (yes, there are […]
User Habits And Business Demands Driving Social Media Trends In 2018
In the previous article, we discussed ways that technology is driving change in social media. This one will be about how changes in the way humans interact with this technology is likely to be experienced in 2018. Awareness of the negative effects of social media While the social media world holds a lot of promise […]
Technological Changes Driving Social Media Trends In 2018
2018 is a new year, and with it, will come some new social media trends. Social media’s capabilities are driven mostly by three factors: technology, market demands and users’ habits. In this blog we will discuss the underlying technological changes projected for 2018. Forbes compares technological change to watching your children grow up – you […]
Year In Review, 2017 – Top Social Media Trends
Here are some of the ways in which the social media landscape changed in 2017: Spending Forbes estimates that 96 per cent of businesses use social media marketing. According to Impact BND, big brands increased their social media marketing budgets by a full 60 per cent, and video advertising by an even more impressive 130 […]
Year In Review, 2017 – Top Hashtags
For a series of posts on the year 2017 in social media, in this post we will examine some popular hashtag phrases that dominated in 2017. Hash tags are words or phrases, written by users, unpunctuated by spaces, to denote that their media is about a certain topic, category or theme. It is then considered […]
Brand Management – The Importance Of A Memorable Logo
In our internet-driven world of modern day business, visual literacy is more important than many even consciously realise. Most of how we interact with a website is done through icons. ‘X’ means close. Three horizontal lines means a menu. A white ‘f’ inside a blue square will link you to a company’s Facebook page, and […]
Your Online Reputation
Now that we have explored online reviews quite thoroughly, let us learn how we can manage our online reputation. Firstly, a business with very few reviews online is going to be something of an unknown quantity. More risk-avoidant customers may not notice your business if it doesn’t have enough reviews. Small Business Trends reports that […]
How To Judge Online Reviews
In the previous post, we explored ways to find and understand starred reviews. We shall now turn to ways to interpret and judge the merits of these reviews. The Ethics of Reviews A review is only ethical if a person was not paid or compensated to do it by the company that they are reviewing- […]
How To Read Online Reviews
Where can you find good reviews? Where should you find good reviews? This depends on the type of business that you are considering buying from. Small Business Trends reports that the top three review companies for hotels are TripAdvisor, Booking.com, and TripExpert. The top three for restaurants are Yelp, Zomato, and dine.TO. And, the top […]