How to Defuse a Social Media Crisis
Many of us make controversial posts on social media once in a while. Sometimes, we may get away with it, but other times, we may have a real social media crisis on our hands. The post starts to fill up with plenty of negative comments. Deleting it may not be a good idea, because you […]
Year In Review, 2017 – Top Hashtags
For a series of posts on the year 2017 in social media, in this post we will examine some popular hashtag phrases that dominated in 2017. Hash tags are words or phrases, written by users, unpunctuated by spaces, to denote that their media is about a certain topic, category or theme. It is then considered […]
Brand Management – The Importance Of A Memorable Logo
In our internet-driven world of modern day business, visual literacy is more important than many even consciously realise. Most of how we interact with a website is done through icons. ‘X’ means close. Three horizontal lines means a menu. A white ‘f’ inside a blue square will link you to a company’s Facebook page, and […]
Your Online Reputation
Now that we have explored online reviews quite thoroughly, let us learn how we can manage our online reputation. Firstly, a business with very few reviews online is going to be something of an unknown quantity. More risk-avoidant customers may not notice your business if it doesn’t have enough reviews. Small Business Trends reports that […]
How To Judge Online Reviews
In the previous post, we explored ways to find and understand starred reviews. We shall now turn to ways to interpret and judge the merits of these reviews. The Ethics of Reviews A review is only ethical if a person was not paid or compensated to do it by the company that they are reviewing- […]
How To Read Online Reviews
Where can you find good reviews? Where should you find good reviews? This depends on the type of business that you are considering buying from. Small Business Trends reports that the top three review companies for hotels are TripAdvisor, Booking.com, and TripExpert. The top three for restaurants are Yelp, Zomato, and dine.TO. And, the top […]
The Importance Of Reviews For Your Online Business: The Psychology Of Word-Of-Mouth
As the Internet reaches more and more people, the popularity of reviews for businesses continues to rise, and is likely to do so for many years yet. Data show overwhelmingly that good reviews are one of the most important considerations for your business – substantially ahead of marketing or advertising done by you. It has […]
Things That Could Hurt Your Social Media Marketing Campaigns
Research is always the key when starting, marketing or operating your business. By doing research, you can maximise your efforts and become a more effective social media marketer and a more successful business owner. If you are using social media to market your business, there are some things that can hurt your social media marketing […]
3 Ways to Promote Your Business Through Facebook
When you are looking to get the word out about your small to medium or enterprise level UK business, you should see what social media, especially the Facebook platform, can do for you. Facebook enables new businesses to easily promote themselves through their social media platform saving the business owner both time and money. As […]
Questions that You Need to Answer Before Using Facebook Ads
There is simply no doubt about it, if you are not taking part in a Facebook Ads campaign for your business, you could be losing customers to your competitors. Facebook Ads is an effective and affordable way to get the word out about your business to a large amount of people in very little time. […]