Instagram Cracking Down On Apps Selling Likes and Followers
A growing trend in the social media industry is the importance of influencer marketing. Influencer marketing is becoming a much more prominent part of digital marketing with Instagram being the number one social media platform for influencer marketing money. Now, with that being said, there is another side to influencer marketing that nobody really […]
3 Reasons Why You Should Not Buy Social Media Followers
One of the best ways to make your social media page more effective at increasing sales and building your business is to get more followers. After all, every follower is a potential customer and could even post positive reviews on your page which others will see and become potential sales. That is, as long as […]
2 Ways to Maximise Twitter for Your Small Business
Almost any social media platform can be an effective marketing tool for your small business if used properly. Even then, there are some aspects of the platform that you might not be optimising enough or that you didn’t even know existed. Take Twitter, for example. Small to medium, even enterprise levels businesses all use Twitter […]
The Top PPC Strategies for 2019
Have you tried creating your own Pay Per Click campaign and found it to be too challenging or that the results were great enough for the amount of effort you put into it? If you are looking for effective PPC strategies that can take your paid campaigns to the next level, keep reading as we […]
Snapchat’s New Shopify Ads Integration Makes Small Business Advertising Easier
A recent statement from Facebook relating to Shopify Dynamic Ads has many digital marketing professionals and small business owners throughout the UK excited to give it a try. From Facebook’s statement: “With Facebook’s dynamic ads, merchants can simply set their campaign goals and the right products will be surfaced to the right customers through Facebook’s […]
YouTube’s Adding New Still Image Ads To Users’ Home Feeds
YouTube, the social media leader in online video content will be offering their users something different soon and many industry experts aren’t sure what to make of it. Being well-known for moving image content, YouTube has announced that they will also be offering a new still image option for non-video advertisers. The still image ads […]
Facebook’s New Font Style Options For News Feed Posts
Recently, Facebook announced a change to their News Feed posts which has many users either confused or excited. The change, a new ‘text effects’ option, enables users to apply a range of stylized text types within their Facebook updates. This basically means that you can change the text of your news feed making it as […]
Just How Important Is Customer Feedback For Your Small Business?
It can sometimes be difficult to listen to feedback from an unhappy customer, but if it will help us grow our business and improve our service, it is still important. While we would all like to hear nothing but positive feedback from our customers, it is the combination of both that teaches us the most. […]
3 Ways To Determine How Often You Should Post On Social Media
Most small business owners know that by utilising social media, they can reach more potential customers and grow their businesses much more effectively. However, many of those same small business owners don’t really understand social media and how to use it properly. This can become frustrating enough for them to stop using social media altogether […]
Digital Marketing Tips For Beginners
Digital marketing is something that is best left to the pros. Still, many business owners try to create their own digital marketing strategy and end up getting mixed results. Often, inexperience is the cause and that can leave many business owners, especially those new to marketing, frustrated and confused. Fortunately, there are digital marketing […]