Facebook’s Campaign Budget Optimisation
If you haven’t already heard, soon, Facebook will be transitioning small business advertisers to their new campaign budget optimization (CBO) platform. Originally slated for a September launch, Facebook now says that change will take place in February instead. Just what is campaign budget optimization and why is it important to your small business? What […]
Facebook Rebrands To FACEBOOK
Facebook, the social media giant we all know and love, has just rebranded itself. What does that mean for today’s business owners who use the social media platform to connect and engage with their customers and to sell their products and service all over the world? Nothing, actually. In fact, the company formerly known as […]
WHY YOU NEED TARGETED ONLINE ADVERTISING FOR YOUR SMALL BUSINESS
For most small and medium-sized businesses, financing is usually a big deal. This means that they have to be careful when investing in any aspect of the business. An online advertisement that doesn’t hit the right target is indeed a waste of time and resources. With this in mind, it becomes essential to make […]
SOCIAL MEDIA: A NECESSITY FOR YOUR BUSINESS?
There have been a lot of stereotypes trailing social media since its emergence. When you hear the word “social media”, what easily comes to mind are selfies and fun Instagram videos. As a result, people often say that there is a mismatch between social media and business. But some social buzzing reviews have shown that there’s […]
YouTube Video Reach Campaigns Simplifying Brand Awareness
One of the most basic, yet difficult, aspects of growing any new business is creating brand awareness. If you are incorporating video content into your digital marketing strategy, this task has just gotten easier. A new YouTube Ads update was recently announced which helps simplify your brand awareness efforts and making marketing your business […]
Timing Your Seasonal SEO Campaigns
The holidays will soon be upon us and that means more and more retail shoppers will be flooding the shops and turning to the internet to find the perfect holiday gifts for their friends, family and coworkers. As business owners, the holiday season is the busiest, and most profitable times of year and to be […]
Take Searcher Intent Into Consideration For Effective Content
There are many factors that go into the content we create and share online. Whether that content is for your website’s blog, or you post it on your social media pages, the most important factor to take into consideration is intent. What your customer means when they type keywords into the search engine might be […]
How To Get Started With Video Marketing
We all know just how effective video marketing can be when starting a new business or expanding an already established one. In fact, companies that use video in their marketing campaigns often see greater results in less time than with any other marketing they have at their disposal. Let’s take a quick look at the […]
Using Omnichannel Marketing For Your Small Business
A popular term that digital marketers like to use is ‘Omnichannel’. In fact, it might be overused by some marketers but, nonetheless, it is still an important element in today’s successful digital marketing campaigns and one that could help you achieve the results you have been looking for. What Is Omnichannel Marketing? When […]
Small Business Marketing Tips For 2019
Today’s small business owner must be a lot more innovative when it comes to their marketing strategies. There is more competition than ever throughout a wide range of industries, increasing the need for a solid, effective marketing campaign which can lead to success and a much more sustainable business. With more than two-thirds of all […]