Get Comfortable With Discomfort: How Marketers Can Make The Most Of Their Budgets

As budgets continue to tighten, marketers are under pressure to justify every pound spent. However, according to senior marketers from Diageo, CALM, AMS, and Salesforce, a culture of experimentation and curiosity can help brands make the most of their budgets.   Susan Jones, chief digital officer at Diageo, believes that the best work and most […]

Instagram Reels vs TikTok: Which Is the Better Platform for Brand Marketing?

These days, it seems like everyone and their dog is on one of two new social media platforms: Instagram Reels or TikTok. Both apps make it easy to create short videos that can be edited and shared across the internet. But which one is the better platform for brand marketing? Let’s examine a few things […]

4 Ways Social Media Marketers Can Interact Better With Potential Clients

Most social media users are already immune to click-bait titles, ads, unsolicited advice, and passive content. This makes it even more challenging for marketers to deliver fulfilling and exciting experiences to their audience. Interactive and engaging content will always re-engage your existing audience and entice new followers.   But, if you want to do this […]

How Small Businesses Should Use Social Media During Coronavirus Pandemic?

Businesses of all sizes are currently experiencing the full impact of the coronavirus pandemic. Among the many tools that business owners can use right now are social media platforms. It’s possible for a struggling small businesses to survive until the end of the outbreak using social media properly and effectively. Typically, the best way to […]