YouTube Video Reach Campaigns Simplifying Brand Awareness

One of the most basic, yet difficult, aspects of growing any new business is creating brand awareness. If you are incorporating video content into your digital marketing strategy, this task has just gotten easier. A new YouTube Ads update was recently announced which helps simplify your brand awareness efforts and making marketing your business […]
Timing Your Seasonal SEO Campaigns

The holidays will soon be upon us and that means more and more retail shoppers will be flooding the shops and turning to the internet to find the perfect holiday gifts for their friends, family and coworkers. As business owners, the holiday season is the busiest, and most profitable times of year and to be […]
Take Searcher Intent Into Consideration For Effective Content

There are many factors that go into the content we create and share online. Whether that content is for your website’s blog, or you post it on your social media pages, the most important factor to take into consideration is intent. What your customer means when they type keywords into the search engine might be […]
How To Get Started With Video Marketing

We all know just how effective video marketing can be when starting a new business or expanding an already established one. In fact, companies that use video in their marketing campaigns often see greater results in less time than with any other marketing they have at their disposal. Let’s take a quick look at the […]