Fix Your Social Media Strategy by Taking It Back to Basics
A quick Google search returns 140 million results for “social media marketing tips,” but no matter how many headlines promise it, there really is no one-size-fits-all social media strategy. Some articles indicate that stories are an effective marketing and advertising tool while other articles advise using social media networks, such as Pinterest, Instagram and others. […]
Avoiding Email Spam Filters
Have you ever sent an important email to a client, vendor or prospective customer only to find that they never received it? This could cost you lost time, lost clients or lost sales and leave you wondering what happened. Chances are, the spam filter is what happened and it decided to take your email and, […]
Don’t Leave Your Social Media Strategy to the Marketing Department
David Packard, of Hewlett-Packard fame, once said that marketing is too important to be left to the marketing people. For social media, that statement is as true as ever. When customers need assistance, they expect companies to offer it quickly through their social media channels. If your company isn’t equipped to offer this assistance, you […]
10 Facts You Didn’t Know About Facebook Advertising
Facebook ads are one of the most effective online advertising tools because of their wide reach and relatively low cost. This doesn’t mean that they are the easiest tools to understand or even implement. Many small business owners believe that they have Facebook ads figured out, but then their strategies stop working and they don’t […]
25% of Small Businesses Owners Not Using Social Media
Although social media is used by millions of people every minute of every day, there is still a significant number of small businesses that are not using social media for its marketing capabilities. In fact, a recent survey of small business owners shows that 25% of small business owners are not using social media for […]
5 More Social Media Tactics That You Should Be Using
In our previous post, 5 Social Media Tactics That You Should Be Using, we shared some of our favourite social media tactics that we use to create effective social media strategies for our clients. With the success of that post, we decided to share more tactics that can help make your social media campaign more […]
Boost Your Facebook Engagement Fast with These 3 Psychology Principles
As of the fourth quarter of 2016, Facebook had 1.86 billion monthly active users. This makes the social network an invaluable platform for small businesses wanting to succeed online. There has been a lot written about how to use Facebook to effectively market your business online and some business owners are even outsourcing their social […]