Using YouTube for Business

YouTube’s reach has been proven as many artists, celebrities and others are reaching more of their fan base with less effort. Using YouTube for business can have the same effect as it can help new businesses become established and give potential customers the chance to see products being demonstrated or hear from company representatives. There […]

Top 10 Facts About Instagram

Instagram has recently published the results of a study they performed that gives users some interesting statistics about their app. Since Instagram was launched in 2010, they have grown steadily and increased their user base exponentially. Let’s take a look at the Top 10 facts about Instagram that you may or may not know:   […]

India Leads in Purchasing Through Social Media

Recent studies by Pitney Bowes show that Indian online shoppers rank on top when it comes to buying products from social media sites. As many as 27 percent of the people surveyed in India said that they buy products on social media, with Brazil (15 percent) and Russia (14 percent), a close second and third. […]

Common Reasons PPC Campaigns Fail

Besides social media, one of the best ways for online businesses to see more customers on their website is Pay-per-click (PPC). PPC platforms like Google AdWords and Bing Ads enable users to create custom ads that target specific keywords relevant to their target audience. This method of internet marketing is effective if done right. We […]